design

URW DIN
Type Specimen

2022

DIN is a sans-serif that is used for signage across many parts of the globe. This specimen was crafted to specifically showcase a variant called URW DIN. The 16-page booklet uses noisey textures, faint graphics, and gritty linework as a primary means of reference to film and print media of the 1990s. The piece specifically drew inspiration from EnergyGuide label tags often included with American electronics.

Character Design Series

2022

This in-progress series borrows from character designs from animation series as a means of mixed-media portraits.

OMNI
Speculative Design Deck

2022

OMNI is a piece of speculative design. It looks to solve a world currently overwhelmed by choice and fragmentation. The project deliberately incorporates the charm of past, contemporary, and future technologies; its slide deck utilized a strong sense of typography and color to help create a timeless feeling. The deck also includes a comprehensive competitive analysis, market analysis, business models diagram and financial projections.

Strategic Recommendation for Spotify

2022

The project was initialized through intensive examination of its corporate structure, systems, and finances. After this research, we drafted and considered industry assessments and stakeholder maps; these then informed our approach towards benchmarking and desired outcomes. The final recommendation included dedicating¬†available resources and meaningful support for Spotify’s musicians, as well as enhancing its live content and strengthening its sense of innovation.