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In partnership with Parsons, we addressed challenges & desired outcomes laid out in design brief. Formulated new strategies to develop stronger distribution methods for Gen Z & millennial news consumption, which included the following deliverables to the client:

  • 20 pg. style guide (PDF)
  • Two project videos around the halfway & completion mark
  • 40 pg. compendium with annotated sources, references, and interview with industry specialists¬†

The project was selected for the 2022 Parsons BBA Dean Symposium.

Co-authors: Remy Vernoy, Ivy Cheng