This collaboration was developed as a two-part slide deck: an industry analysis and corporate study of Spotify & strategic recommendations for the company. Through research and analysis, we looked at the attributes of the company’s corporate structure, challenges and opportunities, and industry conditions. This culminated in a strategic recommendation, which included an aggressive approach to innovation and dedicating resources towards meaningful support for its musicians and artists.

Other elements of the project included drafting sweeping KPIs, desired outcomes, mapping industry and company stakeholders, and benchmarking.

Co-authors: Sarah Conant, Remy Vernoy, Mira Lin