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FRAME MEDIA

2022

In partnership with Parsons, we addressed challenges & desired outcomes laid out in design brief. Formulated new strategies to develop stronger distribution methods for Gen Z & millennial news consumption, which included the following deliverables to the client:

  • 20 pg. style guide (PDF)
  • Two project videos around the halfway & completion mark
  • 40 pg. compendium with annotated sources, references, and interview with industry specialists 

The project was selected for the 2022 Parsons BBA Dean Symposium.

Co-authors: Remy Vernoy, Ivy Cheng

THESIS:
ALGORITHM, SOCIAL MEDIA & MUSIC

2022

“Algorithm, Social Media & Music” was a semester long project that took place over the course of my last year at Parsons.

It studied the impact of algorithm & social media on that the music industry, including pop music, songwriting, release & production, and being an independent musician against those circumstances. The overall project totaled at 40 pages and included ethnographic mapping, interviews with several musicians, and a historical analysis on mediums of music in the industry. The full text is available upon request.

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LUTALO
BTS WITH PAPER MOON RECORDS

2022

DIN is a sans-serif that is used for signage across many parts of the globe. This specimen was crafted to specifically showcase a variant called URW DIN. The 16-page booklet uses noisey textures, faint graphics, and gritty linework as a primary means of reference to film and print media of the 1990s. The piece specifically drew inspiration from EnergyGuide label tags often included with American electronics.

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NOBA MUSIC:
"TELL ME"

2022

“Tell Me” is a music video for Brooklyn-based musician NOBA. After initial storyboarding and narrative building, the project was shot on 50mm over the course of a few weeks.

The video is still WIP, and this version is a rough cut.

URW DIN
Type Specimen

2022

DIN is a sans-serif that is used for signage across many parts of the globe. This specimen was crafted to specifically showcase a variant called URW DIN. The 16-page booklet uses noisey textures, faint graphics, and gritty linework as a primary means of reference to film and print media of the 1990s. The piece specifically drew inspiration from EnergyGuide label tags often included with American electronics.

video

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Lutalo
Behind-the-Scenes with Paper Moon

2022

A behind-the-scenes short featuring Lutalo, shot between takes during his live session at Paper Moon Records. The video offers glimpses of the set, filming, and the recording process as well as diving into the writing behind “Call It In”.

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Margaux
Westerlies Festival 2021

2021

Developed as a response to the over-saturation of prerecorded live performances that utilized chroma key during the COVID-19 pandemic, Margaux (PitchforkAtwood) debuts four new songs in a digital set for Seattle-based Westerlies Festival. Through the use of an “analog green screen”, the imagery calls upon distortions, blends, and illustrations of her hometown.

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Fiona & Fred
2021 New Year's Special

2021

Fiona and Fred (SpotifyApple Music) use pop sensibilities to evoke a certain pastiche of nostalgia and romance. The project deliberately uses crude green screen and stock imagery as a pointed reflection of the music and writing.

design

URW DIN
Type Specimen

2022

DIN is a sans-serif that is used for signage across many parts of the globe. This specimen was crafted to specifically showcase a variant called URW DIN. The 16-page booklet uses noisey textures, faint graphics, and gritty linework as a primary means of reference to film and print media of the 1990s. The piece specifically drew inspiration from EnergyGuide label tags often included with American electronics.

Character Design Series

2022

This in-progress series borrows from character designs from animation series as a means of mixed-media portraits.

OMNI
Speculative Design Deck

2022

OMNI is a piece of speculative design. It looks to solve a world currently overwhelmed by choice and fragmentation. The project deliberately incorporates the charm of past, contemporary, and future technologies; its slide deck utilized a strong sense of typography and color to help create a timeless feeling. The deck also includes a comprehensive competitive analysis, market analysis, business models diagram and financial projections.

Strategic Recommendation for Spotify

2022

The project was initialized through intensive examination of its corporate structure, systems, and finances. After this research, we drafted and considered industry assessments and stakeholder maps; these then informed our approach towards benchmarking and desired outcomes. The final recommendation included dedicating available resources and meaningful support for Spotify’s musicians, as well as enhancing its live content and strengthening its sense of innovation.

Speculative design:
OMNI

2022

OMNI is a piece of speculative design. It was inspired by the pop culture of the past, present, and future and hopes to effectively take the best parts of all three. In a world currently overwhelmed by choice and fragmentation, OMNI hopes to be able to operate as a platform for passive and active engagement by incorporating elements of algorithmic technology and the charm and spectacle of cable TV. Depending on the user, it is both the destination and the journey. 

The project also involved comprehensive competitive analysis, market analysis, development of business models, and financial projections for the product.

STRATEGIC STUDY:
SPOTIFY

2022

This collaboration was developed as a two-part slide deck: an industry analysis and corporate study of Spotify & strategic recommendations for the company. Through research and analysis, we looked at the attributes of the company’s corporate structure, challenges and opportunities, and industry conditions. This culminated in a strategic recommendation, which included an aggressive approach to innovation and dedicating resources towards meaningful support for its musicians and artists.

Other elements of the project included drafting sweeping KPIs, desired outcomes, mapping industry and company stakeholders, and benchmarking.

Co-authors: Sarah Conant, Remy Vernoy, Mira Lin

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FIONA & FRED:
2021 NEW YEAR'S SPECIAL

2022

Scott Fish is a New York-based musician with a background in composition and classical music. His side-endeavor, Fiona and Fred (Spotify, Apple Music), uses pop sensibilities to evoke a certain pastiche of nostalgia and romance. The project deliberately uses green screen and stock imagery as an abrasive reflection of the music.